Blackout Day 2020, taking place on Tuesday, July 7, is a call to action to unite Black people in economic solidarity. Both Black people and Allies in America are encouraged not to spend a dollar — “not online, not on Amazon, no fast food places, no restaurants, no stores.” If you must shop, buy Black! Here are a couple of Black Woman-Owned beauty brands.
Pronounced OMA (uh-mah) means beautiful and they exist to re-write the rules of inclusivity and diversity to create a world of beauty that truly is for all of us. UOMA Beauty is the most inclusive black-owned beauty brand. Founded by Nigerian born, LA & London based former beauty executive Sharon Chuter, the UOMA Beauty range is rebellious, innovative and created for all. Sharon is also responsible for the Pull or Shutup Campaign holding major brands acceptable for providing job opportunities for BIPOC. (Take a look at where your favorite brands stand on instagram.)
2. Coloured Rained
Loraine R. Dowdy, a Brooklyn-born woman of Caribbean descent, founded Coloured Raine in 2013, leaving a high-powered job in the financial industry to pursue her dream. Loraine longed for a cosmetic line that encouraged self-expression and diversity and included shades for people of color. She aimed to create a stand-out cosmetics line that broke all beauty barriers. Coloured Raine is not only a woman Black owned brand, but employs Black women and men. We are a small team of 8 from executive level to fulfillment. Products are made by a US manufacturer that is owned by and employs people of color with a staff of 75+. So when you shop with Coloured Raine, you’re investing in the minority community! You can check out my Coloured Raine Queen of Heart Palette Review and Tutorial on the Blog and Youtube!
3. Prime Beauty
Prime Beauty Cosmetics, founded by Shemika Harmitt, is a brand created to remind women of color that our beauty needs are primary. Not secondary. Their goal is to create quality and affordable products that defy Eurocentric beauty standards and uplift the beauty of being a woman of color. Prime is responsible for some of the most beautiful “brownzers” for Brown Girls. I recently picked up Bronzeville and I am in love!
4. The Lip Bar
A personal fav! Melissa Butler’s story is inspiring! Melissa started making lipstick in her kitchen because she believed beauty shouldn’t compromise health, and because she was determined to change the way people thought about beauty. There is no standard, you are the standard. She then went on to seek funding from Shark Tank. After being rejected, Melissa went on to grow the company. Expanding it to over 450 Target locations. She even has a brick and mortar store in Detroit. The Lip Bar produces a range of brightly hued lip products because Black Girls look good in any shade!
5. Mented Cosmetics
One night over a glass of pinot, KJ Miller and Amanda E. Johnson sat down and asked themselves why it was hard to find the perfect nude lipstick. That conversation sparked an idea, and that idea became the brand. Mented Cosmetics believes every woman should be able to find herself in the world of beauty, no matter her skin tone. They understand when it comes to beauty, no one deserves to be an afterthought.
Mented has a nude for everyone. Get $10 off by shopping with this link!
Thanks for reading!